Clik here to view.
Social Media as a Customer Service Tool
Social media can be a powerful platform for customer service. Conversations take place in real-time (or close to it based on your company’s bandwidth) and organizations have the ability to catch issues...
View ArticleClik here to view.
Responding to Twitterventers
“Sometimes you just need to know when to say ‘when’ and move on,” said Joel Frey, director of public relations for Travelocity. Frey was referring to angry Travelocity customers who take to social...
View ArticleClik here to view.
Is Your Crisis Communication Plan Ready for Prime Time?
I was reading about the recent backlash against DirectTV when a man called to cancel his service after his house burned to the ground in the recent Colorado fires. He was told by the customer service...
View ArticleClik here to view.
How 14 Top Brands Performed in a Test of Social Responsiveness
The following is a guest post from Ashley Verrill. – JW Once upon a time, businesses used social media primarily for promotion. Public relations and marketing teams would blast out press releases, blog...
View ArticleClik here to view.
Social Media as a Customer Service Tool
Social media can be a powerful platform for customer service. Conversations take place in real-time (or close to it based on your company’s bandwidth) and organizations have the ability to catch issues...
View ArticleClik here to view.
Responding to Twitterventers
“Sometimes you just need to know when to say ‘when’ and move on,” said Joel Frey, director of public relations for Travelocity. Frey was referring to angry Travelocity customers who take to social...
View ArticleClik here to view.
Is Your Crisis Communication Plan Ready for Prime Time?
I was reading about the recent backlash against DirectTV when a man called to cancel his service after his house burned to the ground in the recent Colorado fires. He was told by the customer service...
View ArticleClik here to view.
How 14 Top Brands Performed in a Test of Social Responsiveness
The following is a guest post from Ashley Verrill. – JW Once upon a time, businesses used social media primarily for promotion. Public relations and marketing teams would blast out press releases, blog...
View Article
